Government using nudge tactics to influence behaviour

08/09/2021 | The Guardian

A recent study has revealed local and national governments are using targeted advertising on search engines and social media to alter the behaviour of the targeted audience. The article refers to the practice as a new form of 'influence government' that involves digital campaigns powered by personal data. Although targeted advertising is a standard business practice, researchers argue that the government using it to drive behavioural change could create a perfect feedback loop. In a related article, The Guardian asks whether the government should be allowed to nudge our behaviour? 


Read Full Story
Manipulation, nudge, influence, convince

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 2,500 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

COVID-19: FLEXIBLE, LIVE ONLINE BCS & IAPP TRAINING NOW AVAILABLE - PLEASE CONTACT FOR DETAILS