A recent study has revealed local and national governments are using targeted advertising on search engines and social media to alter the behaviour of the targeted audience. The article refers to the practice as a new form of 'influence government' that involves digital campaigns powered by personal data. Although targeted advertising is a standard business practice, researchers argue that the government using it to drive behavioural change could create a perfect feedback loop. In a related article, The Guardian asks whether the government should be allowed to nudge our behaviour?
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