The European Commission has requested a risk assessment from TikTok within 24 hours, as there are concerns that its new watch-and-get-rewarded application, TikTok Lite, could entice children into becoming addicted to videos on the platform. The risk assessment is part of the compliance obligations the company is required to conduct before deploying the app under the EU Digital Services Act (DSA).
TikTok Lite offers prizes such as Amazon vouchers, PayPal gift cards or TikTok's own Coins currency for points earned through "tasks," like watching videos, liking content, following creators, or inviting friends to join TikTok.
In a post on X highlighting the lengths that the EU will go to protect minors, the Commissioner for Internal Market Thierry Breton said, "Is social media "lite" as addictive and toxic as cigarettes "light"?"
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