The cliche metaphor "data is the new oil" coined by Clive Humby, the creator of Tesco's club card, may highlight the need for organisations to extract value from personal information, but in all other respects, it falls short of the truth. "Data is not oil, it's people" and we're not talking about some "passive resource that is just waiting for the right entrepreneurs to extract, refine and exploit it. Instead, it’s the transcript of our lives."
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