Leaked documents seen by The Guardian reveal that senior Conservative party officials had planned to hand over its entire membership database for a commercial venture that promised to make tens of millions of pounds. The party executives discussed exploiting members' personal data to build a mobile phone app that could track users' locations and allow brands to advertise to Conservative supporters. The now cancelled "True Blue" project aimed to boost donations through digital payments, design bespoke messaging, and maximise voter turnout by directing members to polling stations. The proposed commercialisation of members' data will concern some party supporters, as the app would let companies market products based on a user's location, with the party taking a share of any resulting sales.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
