Apple agrees $95m settlement for violating user privacy

09/01/2025 | The Guardian

Apple has agreed to pay $95 million to settle a proposed class-action lawsuit claiming that its voice-activated assistant, Siri, violated users' privacy by recording conversations without consent between 17 September 2014 and 31 December 2024. The lawsuit, filed by iPhone owners in California, alleges Siri unintentionally recorded private discussions and disclosed them to advertisers, with users reporting targeted ads based on their conversations.

The lawsuit references a 2019 report by The Guardian citing an Apple whistleblower who revealed that contractors regularly overheard private conversations during Siri's quality assurance process. In response, Apple subsequently paused and changed its approach to recording interactions.

In an update, Reuters reports that Apple clarified that it has never sold data collected by its Siri voice assistant or used it to create marketing profiles. The statement follows accusations raised after the company's settlement announcement last week.

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