An article in The Drum discusses the growing importance of privacy in marketing. The article shares best practices for a privacy-first culture based on collaboration and communication, featuring insight from marketing and privacy leads at HSBC, Kingfisher, Google and Lucid Privacy Consulting. With C-level buy-in, privacy is an opportunity to change things, think differently and demonstrate a positive impact on customers and commercially. Considering the speed at which the landscape is evolving, the message for marketers is that privacy is an enabler, not an inhibitor of marketing performance.
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