In an interview with The Drum, David Temkin, Google's director of product management for ads privacy and user trust, shares his perspective for the future of targeted advertising following the companies decision to phase out cookies. Temkin outlines his view of privacy in which he said, "There is a general consensus [that is] strong with users and well established across the industry ... that tracking is undesirable. It makes users uncomfortable. We do not want to see a further degradation in trust for ads." Temkin goes on to discuss how Google thinks about balancing privacy with advertisers expectations.
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