The World Wide Web Consortium (W3C) has called on Google to rethink the Topics API component of its Privacy Sandbox proposal, which is fundamental to its current plans to move away from third-party cookies to deliver targeted advertising. The W3C Technical Architecture Group (TAG) raised a series of concerns claiming that its initial view of an early design of the proposed Topics API is that it fails to protect users from "unwanted tracking and profiling" and maintains the status quo of "inappropriate surveillance on the web." Asked to remark on the development, the Information Commissioner's Office declined to comment.
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