31/05/2021

TechCrunch

The cookie consent reckoning is on its way

Privacy rights group NOYB has issued 560 complaints to major businesses in 33 countries, including tech companies Google and Twitter, alleging unlawful deployment of cookie banners under the EU General Data Protection Regulation. NOYB Founder Max Schrems argues the violators do not provide a "simple yes or no option" for cookies but instead "use every trick in the book to manipulate users." A software tool identifies different types of unlawful cookie banners and automatically generates a notice giving the company a one-month grace period to comply with EU laws before filing the formal complaint.  NOYB claims it will send up to 10,000 more complaints by the end of 2021 through its own automated system that detects cookie violations. 

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