Apple has released a new advertisement campaign informing consumers of the privacy risks they are exposed to. The 90-second ad highlights the practices of the data broker industry that sells the personal data of mobile users, such as their browsing history, location data and contacts. The campaign also features tools Apple has developed as a countermeasure to data brokers, including Mail Privacy Protection and App Tracking Transparency. In the advert, a user stumbles into a secret auction of her data while she is shopping for records.
Watch the Privacy on iPhone advertisement on Apple's YouTube channel.
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