11/08/2021

Reuters

Google to block ad targeting aimed at children under 18

In a bold and positive move, Google has announced that it is blocking targeted advertising for anyone under 18 years old. The technology company is also turning off location history for young users and is introducing a policy for users to request the removal of children's images from Google Image search results. "Of course, removing an image from Search doesn't remove it from the web, but we believe this change will help give young people more control of their images online," Google said in a blog post.  

In related news, Axios reports that several technology companies have changed their privacy rules aimed at young users to ensure their compliance with the UK Age Appropriate Design Code. Instagram, Facebook, TikTok, YouTube and Snap have all recently taken measures to enhance children's privacy over the past month ahead of the code coming into effect in September. Meanwhile, Reuters reports TikTok will also roll out privacy controls targeted toward teenage users in the coming months. 

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