Google scientist warns EU search data sharing plans undermine user privacy

Published: 05/05/2026
| Reuters

Distinguished Google scientist Sergei Vassilvitskii has warned EU antitrust regulators that a proposal requiring the company to share search data with rivals like OpenAI risks exposing users' personal information. The warning comes a month after the European Commission published its plans under the Digital Markets Act (DMA) to force Google to provide competitors with access to search rankings, queries, and click data on fair terms. However, Google argues that the proposed anonymisation methods are insufficient to prevent modern AI tools from identifying individuals.

Vassilvitskii revealed that Google's internal red team successfully re-identified users from similar datasets in less than two hours. He described the proposal as regulatory overreach that jeopardises security and privacy. While Google has offered to provide technical expertise to establish stronger guardrails, regulators are set to finalise the specific measures by 27 July. 


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