French regulator commences antitrust procedure over Apple's app tracking

25/07/2023 | Reuters

On Tuesday, 25 July, the French antitrust watchdog issued a statement of objection over concerns Apple has potentially breached regulations related to its use of iPhone user data for advertising purposes. Apple has denied the allegation, stating that its App Tracking Transparency (ATT) mechanism gives users more control by requiring all apps to ask permission before tracking them. However, the antitrust procedure has been triggered, and the company will be able to express its point of view. Four French online advertising industry groups filed an antitrust complaint in 2020 against Apple for changes made to privacy features that led to revenue declines for publishers. According to Apple, their apps do not display an ATT prompt because they do not track user data for targeted advertising or advertising measurement purposes, nor do they share user data with data brokers. 

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Apple App Tracking Transparency (ATT) framework

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