Apple facing £2 billion lawsuit over App Tracking Transparency feature
Published: 03/09/2026
| Reuters
App developers have launched a £2 billion lawsuit against Apple at the Competition Appeal Tribunal (CAT) in London, accusing the technology company of abusing its market power through discriminatory tracking rules.
Led by Ann Pope, a former senior official at the Competition and Markets Authority (CMA), the legal action challenges the company's App Tracking Transparency (ATT) feature introduced in 2021. The claim alleges that ATT imposes far stricter requirements on third-party developers than on Apple's own services, giving its advertising arm an unfair commercial edge and inflicting substantial losses on dependent British businesses.
Apple denied the allegations, maintaining that ATT simply gives consumers clear control over cross-platform tracking and insisting that the firm complies with the exact same requirements as outside developers. The legal action follows broader regulatory pressure across Europe, including in Germany, where Apple agreed to modify its developer terms regarding personal data use for targeted advertising.
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