55% of marketers are failing to follow data protection laws

19/11/2021 | Research Live

A new survey from YouGov reveals that UK businesses are falling short when upholding customers' data rights. The research commissioned by data company Fifty-five identified 45% of marketers could confirm they follow current laws and regulations concerning data collection for digital communications even though 75% understand their legal obligations.  Fifty-five managing director Richard Wheaton said, "Our survey reveals a worrying inertia among marketers about adapting to a new, more privacy-focused internet."

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