YouGov study reveals British people's dislike for unethical data practices

13/04/2022 | Rehab

A YouGov study of 2,091 British people on behalf of creative technology agency Rehab. The First Party Data Report has revealed that 70% of UK people think stealth data collection practices are immoral, with 61% saying they are uncomfortable with businesses knowing their online behaviour. A further 54% of people also say they are more conscious about how their personal data is used compared to 2020.

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