Privacy International (PI) has responded to the €40 million fine imposed on Criteo by the French data protection authority, the CNIL, for EU General Data Protection Regulation (GDPR) violations.
While welcoming the decision, PI believes the CNIL missed opportunities to improve data protection compliance within the AdTech sector. PI highlights that the CNIL failed to question the validity of consent to data collection and processing by hundreds of companies. They argue that in order for consent to be fully informed, users would have to read lengthy privacy policies every time they visit a Criteo partner website and actually understand what they mean.
Furthermore, the CNIL chose not to address Real-Time Bidding or consider whether Criteo processes special category data. Overall, PI considers the CNIL was too easily satisfied.
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