PI investigates weight loss app Noom privacy practices again

30/01/2023 | Privacy International

Two Privacy International (PI) investigation's into the advertising and data-sharing practices of the subscription-based weight loss app, Noom found significant improvements and privacy-preserving practices don't negatively impact service provision. The initial 2021 investigation revealed an "unhealthy diet of targeted ads", but the follow-up confirms " abusive data-sharing practices don't have to be core to the deployment of any online service." 

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