Snap's engagement with ICO should be a blueprint for tech companies

01/07/2024 | Pinsent Masons

Businesses looking to launch new AI products and services can draw valuable insights from the proactive approach taken by Snap Group Limited (Snap) in engaging with the Information Commissioner's Office (ICO). In doing so, Snap persuaded the ICO to reconsider its initial views about the company's artificial intelligence (AI) chatbot, My AI, and its compliance with the UK General Data Protection Regulation (GDPR). By actively addressing concerns and collaborating with the ICO, Snap demonstrated how engaging with data protection authorities can strengthen data protection measures and enable the introduction of innovative technologies without the need for regulatory enforcement.

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