New guide to ethical approach to data analytics

19/05/2023 | Pinsent Masons

A detailed new guide by data consultancy firm Profusion and Pinsent Masons aims to simplify the complex world of data analytics and assist organisations in adopting an ethical approach to data. In removing the mystery surrounding data analytics, the Good Data Guide makes it more accessible to a broader audience. 

The guide supports organisations in putting the right foundations in place, such as building a positive data culture, clarifying key considerations and questions while also providing example KPIs to track and signposting relevant resources. Ultimately, the guide addresses the fundamental point of responsible innovation: just because we can, doesn't mean we should.

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Analytics, artificial intelligence AI, Big Data

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