10/01/2020

Open Rights Group

Public kept in the dark over data-driven political campaigning

Open Rights Group commissioned YouGov to conduct two polls to gauge public attitudes towards data-driven campaigning practices. The first poll represented a national data sample while the second looked at the most marginal constituencies in Britain. The results highlight a worrying lack of awareness around nefarious online campaigning activities.

Photo by Ante Hamersmit on Unsplash

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Man with box on head, no awareness

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