In its latest briefing to the House of Lords, the Open Rights Group has expressed concerns over proposed changes in the Data Protection and Digital Information (DPDI) Bill, stating that it could lead to the misuse of data analytics and new technologies for electoral manipulation. The ORG highlights the importance of data protection in guarding against practices that could deceive voters and manipulate public opinion, such as the use of data analytics and micro-targeting. However, the ORG argues that the DPDI Bill would make it easier for government, private companies, and political parties to collect and use personal information while at the same time making it harder to investigate and hold to account those attempting to weaponise data analytics for political purposes. As the UK prepares for a general election later this year, the ORG is urging the House of Lords to oppose the DPDI Bill's dangerous proposals.
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