ORG outlines privacy-friendly plans for Meta's Consent or Pay business model
22/05/2025 | Open Rights Group
The Open Rights Group (ORG) has released a new report calling for Meta to revise its business model to comply with the UK General Data Protection Regulation (GDPR). The report comes after human rights campaigner Tanya O'Carroll settled a four-year legal case with Meta in March 2025, which aimed to prevent the social media giant from collecting and processing her personal data for advertising.
The settlement in O'Carroll's case clarified that all users possess the right to opt out of profiling for targeted advertising. This outcome is expected to result in Meta expanding its Consent or Pay model adopted in the EU to UK users, requiring them to either pay for services or permit Meta to use their data for advertising. However, ORG argues that this approach is unlawful. Instead, ORG claims that for a consent or pay model to be lawful, Meta must offer a tracking-free version of its services that is accessible without payment. ORG's report includes recommendations for alternative models that would not require customers to pay to avoid targeted advertising, such as contextual advertising or subscriptions for advertisers.
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