ORG files privacy complaints against LiveRamp with ICO and the CNIL

01/03/2024 | Open Rights Group

The Open Rights Group filed privacy complaints with the Information Commissioner's Office (ICO) and the French data protection authority, the CNIL, about LiveRamp, an online advertising and data broking company. LiveRamp, formerly known as Acxiom, is a major consumer data broker that sells data about 700 million consumers globally. 

ORG is concerned about LiveRamp's processing of personal data without a valid legal basis, the lack of effective security measures, and the intrusive and pervasive nature of LiveRamp's systems. Additionally, LiveRamp's systems are not transparent, making it difficult for individuals to understand how they are being profiled without their knowledge. 

The complaints follow a new technical report by ORG investigating the pervasive surveillance activities of marketing companies that continuously share and trade digital profiles with each other, particularly LiveRamp. The report is based on an analysis of software documentation available online and focuses on Europe, France, and the UK. The lawfulness of many of these data practices under EU and UK General Data Protection Regulations (GDPR) is still a subject of ongoing debate and litigation.

Read Full Story
Surveillance capitalism, identity surveillance, you are the product

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

Freevacy has been shortlisted in the Best Educator category.
The PICCASO Privacy Awards recognise the people making an outstanding contribution to this dynamic and fast-growing sector.