Offering a glimpse into the view of the world from the governments perspective, the Open Rights Group makes the point that under the proposed changes to the UK's data protection regime, companies like Bounty would not have broken the law in the way that saw them receive a £400,000 fine from the ICO. The government's changes would legalise this kind of practice, making it difficult to hold businesses to account. In principle, Bounty had a legitimate interest in selling personal data to brokers or advertisers to "improve their marketing services". Under the new rules, there would be no need to balance this against "mothers and children's rights not to be profiled without their knowledge or exposed to abuses."
Privacy International reviewed the Bounty case last week.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
