Austrian privacy group NOYB has confirmed it will challenge Meta's plans to change its legal basis for processing user data in order to deliver targeted advertising from performing a contract to legitimate interests. NOYB will argue existing case law and guidance do not allow commercial interests to override users' right to privacy. In a statement, Max Schrems said: "While some still argue that advertisment would override the fundamental rights of users, this is a minority view. We are not aware of anyone arguing that profiling and tracking at the scale of Meta just to get some ad clicks would fulfill that test." Meta's proposed change, reported in the Wall Street Journal (£), follows the €390 million fine and compliance order issued by the Irish Data Protection Commission in January.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
