NOYB to challenge if Meta switches lawful basis to legitimate interests

30/03/2023 | NOYB

Austrian privacy group NOYB has confirmed it will challenge Meta's plans to change its legal basis for processing user data in order to deliver targeted advertising from performing a contract to legitimate interests. NOYB will argue existing case law and guidance do not allow commercial interests to override users' right to privacy. In a statement, Max Schrems said: "While some still argue that advertisment would override the fundamental rights of users, this is a minority view. We are not aware of anyone arguing that profiling and tracking at the scale of Meta just to get some  ad clicks would fulfill that test." Meta's proposed change, reported in the Wall Street Journal (£), follows the €390 million fine and compliance order issued by the Irish Data Protection Commission in January.  

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