The Austrian-based privacy advocacy group NOYB has filed a string of complaints against websites and data brokers in a further round of cookie actions. NOYB claims the companies obstructed subject access requests (SAR) after users attached the cookies placed by the websites to their access requests as a means of authentication. Many of the websites failed to answer the SARs sufficiently, either by asking for other forms of identification or simply ignoring the request altogether. NOYB subsequently filed complaints against the relevant controllers for failing to respond to the SARs and adhere to the principle of data minimisation. In a statement, Stefano Rossetti, data protection lawyer at noyb, said, “The idea behind these complaints is simple: if a company can use a cookie to track, profile and send me targeted advertising, why should I not be able to use that very same cookie to exercise my GDPR right?”
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