NOYB expands Meta privacy tiered subscription model complaint

11/01/2024 | NOYB

On Thursday, 11 January, Austrian privacy campaign group NOYB expanded its complaint about Meta's tiered subscription model. The latest complaint focuses on the process of switching from the free version to a paid subscription. Article 7 of the General Data Protection Regulation (GDPR) states that "it shall be as easy to withdraw as to give consent." Under Meta's new service offering, a single click is all that is required to consent to being tracked. However, users must go through a complicated process to select the paid service. 

Massimiliano Gelmi, data protection lawyer at NOYB said: "The law is clear, withdrawing consent must be as easy as giving it in the first place. It is painfully obvious that paying € 251,88 per year to withdraw consent is not as easy as clicking an "Okay" button to accept the tracking."

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