How to manage the privacy risks in advanced analytics

11/06/2024 | MIT Sloan Management Review

An article in MIT Sloan Management Review explores the challenges of balancing data privacy with the use of personal data for advanced analytics. It emphasizes the growing dilemma faced by companies in leveraging data for insights while meeting data privacy expectations. The piece highlights the need for collaboration between data scientists, data owners, and IT to address these challenges. Additionally, it discusses the nuances of protecting personal data, such as identifying direct and quasi-identifiers that pose re-identification risks.

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