Reddit policy update removes option to opt out of personalised ads

02/10/2023 | MediaPost

Reddit, the news aggregation social media platform, is updating its advertising policy, resulting in most users no longer being able to opt out of personalised ads. Under the new policy, advertisers can target users based on the communities they join and leave, upvotes and downvotes they award, and other signals. The policy will exempt users in select countries, while unspecified is likely to include countries that have enacted the General Data Protection Regulation (GDPR).

Users will be able to limit certain types of ads from appearing while they spend time on the app. The platform will introduce new opt-out controls for sensitive advertising categories like Alcohol, Dating, Gambling, Pregnancy, Parenting, and Weight Loss.

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