Google tests AI for privacy-preserving digital ad targeting

19/04/2023 | MediaPost

Google's ongoing efforts to develop a privacy-preserving digital advertising platform, enabling the depreciation of third-party cookies, have involved a series of experiments incorporating artificial intelligence (AI) for its ad-targeting model. Preliminary results indicate positive signs of balance between effective advertising and maintaining privacy, not only comparing the Topics API within its Privacy Sandbox but also from a broader set of signals in a privacy-first world.

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