Google's ongoing efforts to develop a privacy-preserving digital advertising platform, enabling the depreciation of third-party cookies, have involved a series of experiments incorporating artificial intelligence (AI) for its ad-targeting model. Preliminary results indicate positive signs of balance between effective advertising and maintaining privacy, not only comparing the Topics API within its Privacy Sandbox but also from a broader set of signals in a privacy-first world.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,250 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.