03/01/2022

MediaPost

Google patent authorises transfer of data without cookies

A US patent granted to Google describes a web browser-based system that can authorise the transfer of data within a network without using cookies. Under the system, data can be stored indefinitely or purged and web browsers can prevent domains from accessing data of other domains. “The technology and processes described in the patent would support the advertising industry’s shift to cookieless (advertising) targeting,” the report states.

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