Google confirms blocking of third-party cookies in January 2024

27/11/2023 | MediaPost

Google announced that it has started the process of deprecating third-party cookies from its Chrome browser. The company plans to complete its transition to its Privacy Sandbox for the web and has published an in-depth series of processes. The first release, called M120, will block 1% of third-party cookies in early January 2024. The full rollout will take a significant amount of time, however. To ease the transition, Google has implemented several workarounds that site owners, users, and browsers can initiate with little disruption.

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