05/10/2021

MediaPost

FTC suggest ad tracking and profiling clampdown

US Federal Trade Commissioner Rebecca Kelly Slaughter has indicated that the commission may increase regulations on user tracking and profiling used for surveillance advertising purposes. Speaking at the National Advertising Division's annual conference, Slaughter spoke about a potential "minimisation framework" that would "effectively disable" surveillance advertising. Slaughter also discussed issues with business models that are focused on data monetisation and "indiscriminate" data collection practices.

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