A new study by the School of Computer Science and Statistics at Trinity College Dublin, Ireland, has revealed the gap between how much data is gathered using an Android mobile device compared to an iPhone, and it's enormous. Android users might want to consider investing in an iPhone, or a good set of earplugs, as Malwarebytes writes. Access the report Mobile Handset Privacy: Measuring The Data iOS and Android Send to Apple And Google.
While the news isn't great for Android users, a MediaPost article reveals that LoopMe study found that only 15% of consumers in the US and 18% in the UK understand how companies use their online data for advertising. Thirty-four per cent in the US and 48% in the UK said they do not read cookie and privacy policies before browsing online. Consumers also do not believe their online data is more secure than it was a year ago, the study found.