Italian DPA asks Pornhub to explain user profiling and tracking practices

11/07/2023 | Italian DPA

The Italian data protection authority (the Garante) has requested clarification from MG Freesites Ltd, the company behind Pornhub, about its data processing activities. Specifically, the Garante wants to know how users are profiled and tracked on the Italian version of the site. The company must explain how it carries out user profiling and for what purposes, as well as the legal basis for using cookies and other tracking tools. Additionally, the company must clarify whether any data collected is shared with third parties, what age verification measures are in place, and how users can exercise their rights to protect their personal data. MG Freesites has 20 days to respond.

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