A joint study by digital services provider Infosys and consulting firm Interbrand has revealed the potential risk in terms of brand value due to a data breach to the top 100 most valuable brands could be as much as $223b (£160b). Customers may just stop engaging with a brand as news of a breach spreads. Vishal Salvi, Chief Information Security Officer & Head Cyber Security Practice, Infosys, said that "Cybersecurity for long was seen as a cost of doing business. However, in this digital age, where a company's reputation is based on its ability to protect customer data and establish digital trust, cybersecurity is becoming a business differentiator."
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