ICO updates direct marketing guidance for public sector

03/08/2021 | ICO

The ICO has published guidance on direct marketing in the public sector. The new guidance aims to help public sector organisations understand when direct marketing rules apply to their communications. "If you work in the public sector, the law doesn’t stop you from sending promotional messages when they are necessary for your task or functions," ICO Director Anthony Luhman said. "However, there are times when the direct marketing rules will apply and we want to help the public sector get it right."

Read Full Story
Direct marketing, advertising, ad tech, targeting

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 2,500 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

COVID-19: FLEXIBLE, LIVE ONLINE BCS & IAPP TRAINING NOW AVAILABLE - PLEASE CONTACT FOR DETAILS