The Information Commissioner's Office (ICO) has published guidance for marketers using live marketing calls (where a person is speaking to the person they are calling, as opposed to automated calls where a dialling system plays a recorded message). The new guidelines outline both required and suggested best practices for how marketers can comply with the Privacy and Electronic Communications Regulations 2003 (PECR). They include an overview of what direct marketing calls are, what's provided under the PECR and considerations businesses should take into account with live calls.
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