ICO fines supplier of personal alarms to the elderly £100,000 for PECR violations
26/03/2026 | ICO
The Information Commissioner's Office (ICO) has issued a £100,000 monetary penalty and enforcement notice to TMAC, a Birmingham-based company that supplies personal alarms to help older people to live independently in their own homes. The fine was issued after TMAC made 260,332 unsolicited marketing calls to Telephone Preference Service (TPS) registered numbers while deliberately avoiding revealing their true identity, in violation of regulations 21 and 24 of the Privacy and Electronic Communications Regulations 2003 (PEC Regulations).
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