Last week's €390 million fine issued by Ireland's Data Protection Commission to Meta Platforms Ireland Ltd confirmed Facebook and Instagram's performance of a contract legal basis for processing user data in order to deliver targeted advertising is invalid. The decision highlights a divide amongst European regulators, reflects the ongoing transformation of the advertising technology space and raises further uncertainty around compliance with the EU General Data Protection Regulation. In this article, the IAPP provide details on the decision, its implications and what companies need to know moving forward.
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