Understanding the key elements in marketing privacy

18/03/2024 | IAPP

In today's dynamic marketing and privacy landscape, compliance is becoming increasingly important. With the ever-changing legislative environment, marketers need to be agile and innovative in their strategies. Lime Legal founder Lisette Meij and Uplevel founder and Principal Raashee Gupta Erry write for IAPP that integrating privacy by design and default principles is not just a compliance requirement but also a strategic imperative. The authors also recommend that privacy professionals collaborate better with marketing teams by looking at legal requirements with a creative eye.

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