Businesses are increasingly moving towards first-party data collection in order to conduct personalised marketing activities. The shift away from third-party data includes cost efficiencies, greater independence from data brokers, and the anticipated transition to a cookieless environment. The following IAPP article discusses the privacy challenges around consent and transparency, best practices to ensure compliance requirements, and more.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
