Privacy and transparency considerations around first-party data practices

18/04/2023 | IAPP

Businesses are increasingly moving towards first-party data collection in order to conduct personalised marketing activities. The shift away from third-party data includes cost efficiencies, greater independence from data brokers, and the anticipated transition to a cookieless environment. The following IAPP article discusses the privacy challenges around consent and transparency, best practices to ensure compliance requirements, and more. 

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Contact list, Index cards for organizing business contacts, first party data, marketing

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