Legal considerations for consent under Meta's subscription model

09/01/2024 | IAPP

The European Data Protection Board's decision to bar Meta from using contractual necessity or legitimate interest as legal bases for processing personal data for targeted advertising has left the company with limited legal options. IAPP Westin Research Fellow Andrew Folks writes that Meta has "exhausted all available options save one: consent". The article explores the history of user consent as an EU legal basis for processing personal data and considers how data protection authorities will perceive Meta's tiered subscription model.

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