24/02/2021

IAPP

How will adtech tackle Google, Apple privacy changes?

The advertising technology industry is being dealt a tough hand with Google's move away from third-party cookies and Apple's iOS 14 updates that focus on ad-tracking transparency. More challenging is that companies are being left to fend for themselves as consumers demand a shift toward greater privacy and transparency. The IAPP spoke with adtech professionals about the changes and what's being done to keep pace with them. Elsewhere, TechCrunch reports that Mozilla has introduced a new tool for its Firefox browser to block cookie-based tracking. If you've been living under a rock for the past ten years, the Open Rights Group has published a summary article on the woes facing the AdTech industry right now. 

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