Google Analytics enforcement affects to your risk profile

01/03/2022 | IAPP

In the 18-plus months since the Schrems II decision from the Court of Justice of the European Union, many Schrems II-related EU enforcement actions primarily involved violations by public organisations. However, two recent EU enforcement actions against Google Analytics have changed the game. Notably, the two cases are part of 101 cases filed by NOYB, and the expectation is EU authorities will come to similar conclusions in the other cases. In this article, the IAPP discuss the decisions and what organisations can do to mitigate their risk profile with a panel of experts.

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