Data clean rooms privacy preserving credentials questioned

24/01/2023 | IAPP

Businesses face growing challenges when engaging customers, from Google's deprecation of third-party cookies to Apple's App Tracking Transparency framework and increasing regulation on both sides of the Atlantic. To overcome these hurdles, some companies are turning to data clean rooms, in which they merge or match first-party data sets to create new data analytics insights without revealing personal data. Currently, Amazon, Disney, Google, Habu, LiveRamp, and Snowflake are all offering data clean room services. Although on the surface, the concept seems privacy-friendly but digging a little deeper, the privacy and information security professionals in this IAPP article need more convincing.

Meanwhile, Digiday reports on a media executive's Confessions, which implies that as much as the industry would want to label Apple the enemy, from a user perspective, they love what Apple is doing.  

Read Full Story
empty room, data clean room

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

Freevacy has been shortlisted in the Best Educator category.
The PICCASO Privacy Awards recognise the people making an outstanding contribution to this dynamic and fast-growing sector.