IAB Tech Lab launches its Global Privacy Platform

29/09/2022 | IAB Tech Lab

IAB Tech Lab has completed the Global Privacy Platform (GPP), which has been designed to help manage user consent signals from multiple jurisdictions. The GPP supports signals for the Global Privacy Control (GPC) and the IAB Europe Transparency and Consent Framework as well as consent strings required under various US state privacy laws. IAB confirmed further jurisdictions would be added as new regulations come into effect. 

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