IAB Sweeden has published a list of 6 points to consider when adopting strategies to address the end of third-party cookies. The recommendations include creating channel-specific strategies, choosing the right buying platforms, using technology in the right way, focusing on collecting first-party data, adopting contextual marketing strategies and working with knowledgeable partners.
(Translate to English: Google Chrome, Mozilla Firefox, or Microsoft Edge)
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
