IAB Sweeden publishes tips dealing with death of third-party cookies

21/05/2024 | IAB Sweeden

IAB Sweeden has published a list of 6 points to consider when adopting strategies to address the end of third-party cookies. The recommendations include creating channel-specific strategies, choosing the right buying platforms, using technology in the right way, focusing on collecting first-party data, adopting contextual marketing strategies and working with knowledgeable partners.

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