15/09/2021

IAB Europe

2021 is moment of change for adtech

In an article published by IAB Europe, guest-blogger Fiona Ellis-Smith wrote, “2021 is the moment of change” in the digital advertising industry. Consumers are more vocal and being given “more choice than ever before.” And regulations, standards and frameworks are “evolving in a fluid manner,” leading to strategies to improve the industry. “The digital advertising industry is closer than ever before to making advertising that works for everyone, and it’s clear for all to see that we’re on the cusp of great change,” Ellis-Smith said.

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